According to studies, most consumers choose their products in-store. Retail displays are so essential for raising brand awareness, educating customers, and ultimately improving sales. Brands and merchants can benefit greatly from in-store displays, but only if they are done effectively. A creative, distinctive, and compelling store display is essential. Here are some pointers on how to design captivating displays that will draw in more clients and boost sales:
Know Your Audience
Understanding your audience and how to effectively grab their attention is the first and most crucial step in designing a retail display that will increase sales. This entails being aware of their needs and priorities and designing displays to support those things. Knowing your audience will help you choose the right colors for your showroom and a motivating sales pitch.
Utilize Immersive and Interactive Audio Tech
People have the chance to interact with your display by adding interactive features, which increases their desire to buy your products because they can learn more about them. A modest touchscreen with information about available products can be an interactive display, or it can be considerably larger, like the Callaway Security & Sound home theater showroom.
Think Outside the Box
Box-shaped displays are now so prevalent in retail outlets that customers rarely notice them. To draw the attention of your target customer, think about using distinctive shapes, sizes, and other distinctive qualities. Freestanding and center aisle displays are also excellent ways to draw customers’ attention and enable the positioning of merchandise in pertinent locations.
Create an Immersive Experience
You don’t necessary need to construct something elaborate and pricey to provide your customers an immersive experience. A compelling experience can be produced with the help of a few straightforward fittings. Make sure that every element in your area is consistent with the narrative you have in mind for it. For instance, Corsicana hired Bluewater’s retail experts to design and construct a new space for their new showroom where they could display different mattress brands. While a customer was looking for a new mattress, the goal was to make them feel “at home.” Each area of the showroom was given a different set of fixtures, furnishings, and accents to make it feel less like a business and more like a home.
If you are in the AV business, creating an immersive audio experience is a great way to show your customers that you know what you are doing. A great way to boom the competition is by adding a subwoofer to your setup.
Encourage Shoppers to See Your Showroom
According to studies, one of the main benefits of physical retail over internet shopping is that it allows customers to touch and feel products firsthand. Retail displays can be used to let customers try out and see your goods in action before they decide to buy it.
Use the Right Colors
Your display can stand out even more if you use the appropriate colors. You might find market research on color psychology useful because individuals are frequently affected by colors without realizing it. For instance, because blue stands for security and trust, it has a calming influence on people. This explains why the logos of many hospitals and financial organizations are blue.
Another excellent technique to improve your retail display is lighting. Your displays can be improved by adding LED lighting to make them more eye-catching and visually appealing. There are numerous solutions available to assist shed light on your products, ranging from vivid and bright hues to ultra white light. Check out our blog on best LED lights for commercial showrooms.
In conclusion, using the appropriate color schemes and lighting in your displays can help you draw attention to them, build brand awareness, and more.